United Way Launches Shine Your Light Holiday Drive

At the end of a year that has been dark for many communities across the country, United Way California Capital Region is asking residents across the region to join its Shine Your Light holiday campaign, which includes opportunities for community giving and safe volunteering during the holiday season. Visit YourLocalUnitedWay.org/Holiday-Giving.

“This is a year no one will forget – a year filled with deep pain, division and hardship,” said Stephanie Bray, president and CEO, United Way California Capital Region. “Children are being asked to attend school virtually and help younger siblings. Parents have lost jobs that support their family’s needs. Neighbors are struggling to stay afloat while small businesses close around them. During this dark year as we enter the holidays, we are asking residents across the greater Sacramento area to join our Shine Your Light campaign by contributing to our nonprofit partners’ gift drives, volunteering and making financial donations.”

For the Shine Your Light campaign, United Way has gathered the needs of nearly 50 local nonprofits across the region on its website, including which need clothing, blankets, shelf-stable food, hygiene items, winter items, holiday gifts, gift cards and volunteers this holiday season. Shine Your Light participants also can make a financial donation to United Way California Capital Region to help lift up neighbors who are struggling, including children, foster youth, students impacted by COVID-19 and families trying to make ends meet. As part of the campaign, United Way’s Women United action group that supports local foster youth is matching new donations to the group until they reach $35,000, giving donors the opportunity to double their gift.

“In these difficult times, your gift can be a much-needed light in someone’s life during the holidays and in the months to come,” Bray said.

For nearly 100 years, United Way California Capital Region has brought local people together to make community change happen. Today, the nonprofit is bringing people together across Amador, El Dorado, Sacramento, Placer and Yolo counties for its Square One Project, a 20-year promise to significantly increase the number of students in our region who graduate from high school ready for success in college and beyond. United Way believes ending poverty starts in school and is working to ensure kids meet important milestones and their families receive support and resources. To learn more and make a donation, visit YourLocalUnitedWay.org.