United Way California Capital Region has been honored with two Telly Awards for its brand launch commercial, “Future Forward.” The commercial earned a Silver People’s Telly Award in the General Local TV category and a Bronze Telly Award in the General Local TV Not-for-Profit category.
“Future Forward” debuted in October 2024 as part of United Way’s new brand launch. The commercial was conceptualized, directed, filmed and edited by Nick Marchuk, videographer and media manager for the local United Way, to bring to life United Way’s newly refreshed mission: Mobilizing our community to action so all can thrive. The video aired on KCRA and KOVR, and streamed locally on Paramount+ and Pluto TV.
“This commercial was about showing our community who we are and how we’re working to make sure everyone in the Capital Region has the chance to thrive,” said Dr. Dawnté Early, president and CEO, United Way California Capital Region. “I’m incredibly proud of my team for creating such a powerful piece. To see it recognized alongside work from some of the best marketing firms from across the country is a true testament to their talent and dedication.”
Now in its 46th year, the Telly Awards celebrate excellence in video and television across all screens. Winners are selected by a panel of industry leaders from top video platforms, television networks, streaming services and production companies. The Silver People’s Telly Award recognizes over-the-air or cable commercials produced specifically for the Sacramento market. After being shortlisted by judges, “Future Forward” was selected as a Silver winner by public vote. The Bronze Telly Award honors outstanding local television commercials created to promote nonprofits or events. For the full list of winners: www.TellyAwards.com/Winners/.
The production team for “Future Forward” was led by Amber Lovett, chief resource development and marketing officer; Brandon Kisker, senior director of marketing and communications; Michaela Garcia, marketing manager; Diana Solorio, former social media manager and Marchuk. Early lent her voice to the video, which also featured appearances by other United Way team members.
“Our industry is experimenting with new technologies like never before, shaping truly compelling stories to draw attention to some of the world’s most pressing issues,” said Amanda Needham, Telly Awards managing director. “The Telly Awards is uniquely positioned to meet the industry where it’s actually making work, be that on television or TikTok.”
United Way California Capital Region has been a driving force across the region for more than 100 years, listening, responding and taking comprehensive action to meet local needs. From advancing youth opportunities and helping kids excel in school, to strengthening local communities and investing in families’ financial security and health, United Way mobilizes communities to build a future where everyone can reach their full potential and thrive. Working across Amador, El Dorado, Placer, Sacramento and Yolo counties, the local United Way provides books and literacy tutoring, addresses housing and food security, leads the region’s largest tax preparation initiative, works with foster youth across school districts, launched the region’s first guaranteed income program and leads the Community Schools initiative in West Sacramento. To make a donation: www.YourLocalUnitedWay.org.